![]() ![]() ![]() “It would be dumb if I was too early constantly for the rest of my life, so I’m definitely going to be thinking about, what’s the mashup of turnkey solutions that resonates with a lot of people? I just don’t know what it’s going to be yet.” Sherpaa’s legacy at Crossover Health “What I think is so fun about where we are right now is so many of these things now are just turnkey solutions, and if you can sort of mash these turnkey solutions up, I feel like you can get a much more streamlined, easier to develop kind of service out there,” he said. But he plans to return to healthcare entrepreneurship when he gets back. Parkinson, who says his departure from Crossover was unrelated to the Sherpaa shuttering, is taking time off to recharge and tour America with his golden doodle Roux. So we spun our wheels for so many years, and now it’s like Quest and LabCorp got their act together.” “It wasn’t like a medical group could have a national contract. So they were only set up regions and states,” he said. “Back then, if you wanted to order lab tests, basically Quest and LabCorp were only used to doctor’s offices being regional and state-based. When he started, Parkinson said, it simply wasn’t possible to do what virtual care companies are doing now, because the infrastructure didn’t exist. Now Parkinson finds himself in a similar situation with some of Sherpaa’s key innovations, like team-based asynchronous care, gaining traction nine years later. MobiHealthNews previously reported on how Parkinson built a one-man business providing smartphone-powered house calls in 2007 – a business model that would generate serious investor interest eight years later. That’s why me raising $12M for Sherpaa starting in 2012 was such a challenge when today, it’s common to see investors throwing $120M at a similar concept, mostly because a shared language around digital health has evolved over the last decade.” “In healthcare, it’s a massive liability. “In some industries being the first mover is a significant advantage,” he wrote. In his blog post, Parkinson wrote about being a “too early” innovator in digital health. It really jump-started and accelerated our learning.” First-mover liability “And I think once Jay saw that that was actually incorporated, adopted and ready to carry on, I think he was ready to take a little mental break and move on to whatever the next thing is going to be for him. We actually rewrote the platform based on all those lessons learned,” he said. “When we picked up Sherpaa, we didn’t just bolt on their technology. Scott Shreeve, CEO and cofounder of Crossover Health, agreed with Parkinson’s assessment. There was just no reason to keep it open.”ĭr. ![]() It was really like, let’s get deep, learn to operate it, figure out what’s unique and interesting about delivering care online, learn as much as we can, incorporate the principals and some of the clients into our business. "You don’t want to start from scratch in learning how to deliver care online. “The strategy was for Crossover to really sort of marry the digital online care delivery with their physical care delivery. “The best way to describe it is Crossover is a $100 million revenue business, and Sherpaa never really got to that scale,” Parkinson told MobiHealthNews. In fact, Sherpaa customers who have opted in are the vanguard of a new direct-to-consumer offering Crossover Health is planning to launch at scale next year. But much of the DNA of the company, as well as the majority of its staff, will continue under the Crossover Health banner. Sherpaa, a longtime digital health stalwart founded by Parkinson in 2012, is no more as of December 2020, following a six-month wind-down period. ![]() Sherpaa founder Jay Parkinson broke the news in a farewell blog post, in which he also revealed he has parted ways with Crossover after two years there. Next-gen care provider Crossover Health has quietly shuttered Sherpaa, the virtual primary care company it acquired in 2019. ![]()
0 Comments
Leave a Reply. |